Complete design of the second Concepts store in New York. The visitor's experience of travel and discovery is centered around a mysterious pavilion that looks like a multi-colored reflective maze. This pavilion presents specific hype brand pieces and hosts a small social lounge. A few secret passageways allow visitors to discover more hidden spaces, such as the locker room and skateboarding area at the back of the store, a tribute to the first Concepts store "If you know, you know".
Design : sidleearchitecture.com
