The objective was to create an exhibition stand to showcase Stratus (formerly North45), a mountain sports equipment brand's products. To effectively engage with their target audience, we considered it suitable to incorporate the following design elements: First, we adopted certain aesthetic trends from the fashion industry and urban culture, characterized by minimalist, clean lines. Second, we aimed to illustrate the ruggedness of mountains and the extreme conditions they can generate. Finally, we intended to immerse the viewer directly in the world of the STRATUS brand, using and pushing the graphic style. At that time, this project required strategic brand aesthetic research for the transition from the name brand North 45 to Stratus. Below is some footage from Phase 1 of the project featuring the North45 branding. The main challenge was to work within a tight budget and a very short timeline. Additionally, the entire structure needed to be easily installed and dismantled on-site.
